”RECENT

Launch Campaign, Media Plan and Execution, Creative Production

In the days of fierce competition, Hai An Bookstore desired to create a ‘Bang!’ opening worthy of its extravagant architecture design – a suboceanic space for books and art.

We wanted to break the norms – bookstores are for quick drop-offs to buy what in need. Delivering the atmosphere customers didn’t know they’d love via creative production and media strategy, we created the desired buzz among the community, which later gained thousands of earned media interactions.