BRNDY Agency
Case Overview

AEON Ao Dai Tet 2021 is the key digital campaign for Tet Holiday 2021, creating buzz through both online and offline presence with end purpose of Ao Dai collection Sale revenue boost.

Scope of works
  • Creative
  • Production
  • Brand Design


Case Goal

Ao Dai Tet 2021 campaign was launched with apprehensive creative productions and intergrated communication. From online channels of social media, website and performance ads; to offline media of billboards and mailers, the campaign message highlighted excellent aesthetics of both traditional and innovated Ao Dai design. Various touch points executed syncronically has helped spreading wide awareness as well as the urge to in-store exploration & purchase, hence the increase in sale revenue of the collection.