by BRNDY AgencyColor Trends Of The Year 2021
Color has amazing powers, it can deliver different levels of comfort, mood and illusion to the room space either more or less than it actually is. The color evolution in interior design has been developed over time. Every year, the Pantone Color Institute, which is deeply rooted in graphics, textiles, products, and home and interior design announces their choices for the Pantone Color of the Year (of Color Trends of The Year) providing the strategic direction for the world of trend and fashion. It gets people talking about color and deeper messages and meanings they carry.
“THE COLOR OF ASPIRATION” BECOMES THE TREND – ULTIMATE GRAY (17-5104) AND ILLUMINATING (13-0647)
Touching on the duality of our world as it pushes forward during the devastating pandemic, these two color are said to highlight how different elements can come together to support one another. Gray can be bleak, but it can also be strong, works as a wide-reaching foundational color and survives with time. Standing on the same line with bright yellow, it emphasizes the strength and positivity we raise in our hope for 2021.
According to Pantone, the colors reflect how people are expecting to fire themselves up with energy, clarity and hope to conquer the unexpected. Demonstrating the colors of pebbles on a beach and natural factors that live through time, Ultimate Gray brings a foundation with solidarity and consistency. Illuminating, a bright and energetic solar yellow, counteracts the soft gray with its vibrant and warming characteristics.
“Practical and rock solid but at the same time warming and optimistic, this is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted, this is essential to the human spirit,” said Leatrice Eiseman, Pantone Color Institute Executive Director.
The pandemic has been the obstacle during the selecting process in 2021. There has been difficulty for researchers in terms of local reports and surveys. Regardless, the goal of selecting is still the same: reflecting the world we are living in. With this new Pantone, it brings the expectation we are waiting for: vaccines, hope, connection and normal life.
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